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Inside BlackBerry

BlackBerry App World is now BlackBerry World

Hey #TeamBlackBerry, if you were up at the wee hours of the morning today, you may have noticed a change to the BlackBerry App World web store. It is now simply called BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond.

As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps – it will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.

With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you…

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